What Should I Check Before Buying a Diamond Ring Online?

Look for a report from an independent gemmological laboratory, such as GIA or IGI. It should identify the diamond’s origin and record details such as its shape, measurements, carat weight, colour and clarity. A cut grade may be included where applicable. Check that the report relates to the specific diamond you are considering; where the report number is laser-inscribed on the stone, this can help confirm the match. A report provides important information, but seeing the individual diamond also helps you understand its appearance

Both are diamonds and are assessed using the same 4Cs: cut, colour, clarity and carat weight. They differ in origin: natural diamonds form in the Earth, while lab-grown diamonds are created in a laboratory. There is no single right choice. You may be drawn to the rarity and natural origin of a natural diamond, or prefer the specification and accessibility a lab-grown diamond can offer within your budget. We offer both and will help you consider the differences without pressure.

Where available, we can share images or video of the individual diamond so you can consider its appearance as well as its grading report. Our gemmologist can also hand-select three diamonds to compare against your chosen requirements. If you would like a specific diamond brought in for an in-person viewing, we ask for a 25% deposit. If that diamond is not right for you, the deposit can be transferred to an alternative diamond.

Start by comparing diamonds of the same shape and similar face-up measurements, then consider all their reported characteristics together rather than relying on a single grade. Look at the actual stones in images or video as well: differences in proportions and appearance can matter as much as the grades on paper. Some fancy shapes do not have an overall cut grade on a standard GIA report, so ask us to help assess their proportions and appearance. The right balance depends on what matters most to you.

Check the metal, setting style, band width and height, and how securely the diamond is held. Make sure the setting is suited to the centre diamond’s shape and measurements, and look at photographs from the top and side so you can understand the finished ring. If you are considering additional diamonds or a particular detail, confirm that it is included in the design and final price.

If possible, have your ring size professionally measured. Most rings can be resized, and we offer one complimentary alteration per item where technically suitable. Lead times depend on the ring and any personalisation; please check the product details or ask us to confirm the expected timing before ordering. UK jewellery orders include complimentary secure, tracked and insured delivery.

Eligible items may be returned within 31 days, provided they are unworn, unused and in their original condition with the supplied packaging, certificates and documentation. Bespoke or personalised jewellery—including pieces that have been engraved, resized or altered especially for you—cannot normally be returned unless faulty. Your statutory consumer rights are unaffected.

Your piece is supported by a 24-month guarantee against qualifying craftsmanship defects. We also offer complimentary professional cleaning, with postage not included, and one complimentary alteration per item where technically suitable. Please read the full returns and guarantee terms before ordering, particularly for bespoke or personalised rings.